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One of the most frequent fundraising questions I get asked is: when should I raise money?
It’s a question that doesn’t come with a one-size-fits-all answer. So, how do you know when the time is right? The answer lies in a simple mantra that founders who have met me have heard me say:...

In my years of working alongside founders and helping them get to market, I’ve noticed a familiar set of common pitfalls that continue to persist.
Here are four of the most common (and how to avoid making them):
Pitfall #1: Channel Partnerships

Every day, for over 10 years, I’ve helped founders develop and execute go-to-market strategies. Strategies that have helped them grow revenue and attract investors.
While every company and industry provides its unique challenges, most go-to-market strategies lack the most basic elements of any good plan: a tangible goal and deadline. This common mistake condemns your revenue efforts – wasting your valuable time...

In today’s startup landscape, with the ever-evolving VC market conditions, it’s more important than ever to have early revenue before dedicating valuable runway to seeking out and knocking on investors’ doors.
In 2024, the venture capital market is as competitive as ever. While there’s still ample capital available, savvy investors are becoming increasingly selective....