Greg The Blog - Articles by Greg Alder - GregAlderCo

Last year, the UK’s Brand Experiences teamed up with the Institute of Internal Communication to survey 2,000 people around the world. The goal was to reveal how people feel about their jobs, their bosses, their wellbeing and their productivity.
In a business world that’s increasingly obsessed with improving the customer experience, this survey had a different purpose....

What happens when the head of a global accountancy partnership sends out a media release with a grammatical error?
What happens when a hospital’s website has a spelling mistake in a headline? Or an airline’s website contains typographical errors?
Consciously, you might dismiss these as simple mistakes with little consequence....

Imagine that your brain is a room with a hundred billion mousetraps.
Now drop a ping pong ball into that room. What happens?
Well, what follows is total chaos. Hundreds of thousands of mousetraps spring wildly into the air. They randomly land on other mousetraps. These spring into the air. They crash into more mousetraps....

“She has ideas above her station.”
Have you heard this old English phrase? It was a way to keep people in their social classes, to stop them from daring to entertain thoughts that were seen to be the exclusive right of a higher, nobler class.
Charles, Prince of Wales, famously went on a tirade about people who think they can rise above their station. He blamed a society – and especially the culture in schools – that gave people the belief that they could be “pop stars, High Court judges,...