Navigate | Higher Education’s Leading CRM | EAB

Impressions. CTR.Conversions.
Sometimes marketing jargoncan feel like another language.
This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to take on marketing responsibilities...

Applyingto college can be a complex process. This is especially true forfirst-generation students, who often don’t have family members to look to forguidance.
Studentswho lack a college-educated network are also often unaware of the collegeoptions available to them or feel constrained by their financial situations.Some simply undervalue their potential. And as a result, several qualifiedapplicants fail to...

For over a decade, colleges have relied on early alerts, submitted by faculty, to surface at-risk students and ultimately prevent them from slipping through the cracks. When successfully managed, early-alert programs can improve academic outcomes as...

Our workwith enrollment teams has shown that paid search can be an effective way tostand out in a space that’s never been more competitive. As more enrollmentshops are starting to consider paid search efforts, we thought we’d outlinesome key paid search...