UK Travel Blog

(Cross-posted on ITA Software by Google blog)
Travelers searching for a good flight deal in Europe may have needed to check multiple online sites to be sure they found the lowest airfare and best flight options. Now with the addition of Ryanair flight information in Google’s Flight Search...

Attribution modeling is the process of distributing credit between different marketing channels that a consumer interacts with, prior to completing a purchase. As online reporting becomes increasingly sophisticated, attribution modeling helps advertisers...

It's been a while since we posted a G+ update so we'd like to share with you the latest successes our Travel clients have had on G+ this year: a case study from the UK and one from across the pond in the US.
Travel Republic:Online travel agents Travel Republic have two reasons to put the champagne on ice, having just reached a pair of major milestones in their social media activity. The company’s Google+ page is not only celebrating its first birthday, but...

Cross-posted on the ITA Software By Google blog.
If you live in the UK, France, Italy, Spain or the Netherlands -- and are thinking of hiking the Swiss Alps, visiting the Greek Isles, taking a bite out of the Big Apple in NYC or simply planning a business trip -- Flight Search is now available to make...