Gold Dog Communications - Strong Brands Are What We Create

Social media, smart phones, and the seemingly never-ending desire to share our lives, have enabled technology to transform consumers from passive recipients of content to content creators.
What does this mean for your brand? And is there a benefit to being brand-jacked?  Let’s start by clarifying what the term “brand-jacking” is – and isn’t. In this instance, it’s not someone who overtakes the identity of your brand in a digital space...

Pink is for girls. So are unicorns, cupcakes, flowers, and bedazzled denim backsides.
Blue is for boys. So are superheroes, dinosaurs, trucks, and outer space. You know this to be true if you’ve been in the kids clothing section of any mass market retailer. For too long, girls have been wardrobe assigned objects that are delicate, sweet...

“Diamonds are forever” has been De Beers’ tagline for over 70 years. They’ve trained partners to save up three months of hard-earned salary for an engagement ring. They’ve coached us on the difference between cut and clarity. They told us to reject lab...

Bike-sharing has become one of the most popular, eco-friendly, and cost-effective means of transportation. In many cities around the world, it has rapidly become an alternative to driving or taking the subway to commute to work or school, run errands...