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In our industry everything we do lives and breathes storytelling, but we talk less about the creative muscle behind those stories and how they come to be told. At GSG, our goal is to innovate and tell data-driven stories that make a deep impact with...

Using GSG’s social media listening platform Viewfinder, we looked at the Twitter conversation around the nomination of Judge Brett Kavanaugh to the Supreme Court in the week after his announcement. For this analysis, we looked at Democratic and Republican...

In a year where online ad platforms have come under increased pressure, it’s no longer just Facebook, Twitter, Instagram and YouTube that are under the microscope, but also the community of “influencers” that exist on those platforms.
Whether or not you are engaged in influencer marketing, it’s a trend you need to be paying attention to. According to AdWeek, influencer marketing represented a $2 billion industry in 2017, with projections rising to $10 billion in 2020.Influencer marketing...

Last week, Facebook officially launched the Political Ads Archive, one of several changes the company has promised to roll out over the next several months in an effort to make advertising more transparent. The archive is a searchable database that stores...