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Glibhippo.com news digest

  • 10 years

    Where have all the middlemen gone? Oh wait…

    Reports of the death of middlemen have been greatly exaggerated. Just read yet another article claiming ad tech is going to rid the world of online advertising’s favorite bogeyman men. Google and Facebook, as is standard, are used as examples. But Google...

  • 10 years

    Robot Invasion meet Zombie Apocalypse

    The web is lousy with bots. Weird bits of code that generate fake ad impressions and fake clicks. Algorithms that create page views where there are none. They are everywhere. Bots are the ne plus ultra of digital media “don’t ask, don’t tell”. Actually...

  • 11 years

    Targeting – Less Rube Goldberg Device, More Common Sense

    Forget platforms, algorithms and data layers, there are low-tech, common sense ways to target that are more effective. Venture Beat just published a cool info graphic about effective social sharing. Our pattern recognition skills, such as they are, were...

  • 11 years

    Focus on the funnel

    Using online for response? Stop. Before you create another banner, fix your website first. Channel selection? Banners sets? CTR? When using the Web as a response channel, these are the LEAST important part of the equation. Short of featuring some seriously...

Domain history

Web host: Google LLC
Registrar: eNom, LLC
Registrant: Whois Agent (559261933) (Whois Privacy Protection Service, Inc.)
Updated: October 08, 2020
Expires: September 17, 2025
Created: September 17, 2008

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