Freestar - Programmatic Ad Partner & Header Bidding Solution

A question that sometimes is discussed is whether first or second price auctions are better for selling ad inventory.
A little bit of auction theory is necessary to understand why first price auctions are the best bet for network partners in the header. These results are proven rigorously elsewhere, here we state just what is needed to develop an intuitive understanding...

This post will be a first in a series on how publishers can improve their site’s performance.
It’s no secret a faster loading site equals happier users and a more seamless site experience. Happier users can lead to more page visits, more traffic, and ultimately more revenue. But what can be elusive is getting your site to that less than 3-second...

The General Data Protection Regulation, known as GDPR, takes effect May 25, changing the laws around data privacy in the European Union.
The scope of GDPR is as complex as it is extensive and will have long-standing effects on how publishers and advertising companies interact with European users. With just over a month left until the law takes effect, here are answers to common questions...

Price floors have been around since the inception of programmatic advertising.
Publishers and their ad operations teams put price floors in place to increase revenue for highly viewable inventory, increase competition between bidders, and help mitigate ad fraud. Using price floors to combat fraud, however, goes hand-in-hand with...