Virginia ⋆ Freelance PPC & SEO

We post. We tweet. We pin. Repeatedly. Therefore we are doing a great job on social media, right?
If that’s your view of social media, you’re missing out on relationship-building and advocacy-building opportunities online. Monitor social media, too. Not only your accounts, but those of your competitors, buyers, industry, and more....

B2B purchasers are the fish technology providers are trying to hook with their lead generation initiatives. A 2015 report found B2B buyers rely more on content to research and make purchasing decisions today and turn first to general web research before...

Attracting prospects to a brand’s digital channels is only one component of the inbound marketing challenge. Converting visitors into sales leads is what really matters to the bottom line. Sales enablement strategies can help convert a prospect to a...

No one likes to be told what to do. Successful B2B marketing, too, is driven by the knowledge that audiences don’t want to be dictated to and interrupted but rather informed, educated and delighted.
While quality content is central to this audience engagement, too many businesses generate blogs, landing pages, or newsletters simply to sell. Or as a way to just get their company’s name out there. Yet, this narrow perspective does not help these businesses...