Online Digital Media Marketing and Brand Communication

SALES!!! How many times marketing agencies , branding agencies and individuals have faced the question on how these activities will impact sales and what will be the sales figure ?
Sales are looked at as the result of marketing, branding and all marketing communication....

Today marketing is just not about display, product brochures, large screens showing product features and tvc’s , offers and discount cut outs. There are so many things to see, select and decide before buying. This is increasingly making it challenging...

The number of mobile apps is swelling everyday and the major android market place Google Play is getting new apps regularly. Today health is a big segment that attracts large number of people; health is just not fitness apps and diet chart apps but also...

Brands like humans need an ecosystem to survive. Since we are talking of humanizing A Brand we need to build an eco system that will nourish, protect and extend the life cycle of the brand in various stages. There is continual improvement.
Talking on the online brand entity of A Brand in the ecosystem there exists Users and Buyers, Associates, Followers and Brand Advocates. Although this is very Brand Specific but this a general overview of content activities that may turn things right...