The most important disciplines to get started in Product Management - ...

Doyoueven Product. Product Management is much more than writing tickets and sitting in meetings. This guide prepares you for the challenges to get...

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Doyouevenproduct.com news digest

  • 2 months

    Product Practice #307: How to Turn Company OKRs into Product OKRs

    There are two fixes ​when teams can’t influence​ their Key Results because they are out of reach: This newsletter is about the latter. Let’s look at a large e-commerce product: One of the company-level KRs is to “Increase the conversion rate from homepage...

  • 4 months

    Product Practice #306: How to Avoid Alibi Progress

    When feeling stuck in alibi progress, teams try to dig deeper into whatever domain they’re stuck with. Examples for ​staying in motion without making progress​: Try talking to more users to unlock “the one insight” that will make you believe a problem...

  • 4 months

    Product Practice #305: Research Projects vs. Product Discovery

    Research activities are an important enabler to reduce uncertainty during Product Discovery. But that doesn’t mean the weeks-long research study your boss outsourced frees you from Product Discovery. Research Projects aren’t “wrong” or “bad” per se,...

  • 4 months

    Product Practice #304: The Consequences of Strategy Choices

    As mentioned ​last week​, I’m a big fan of using flexible structures to define Product Strategy. One of the core ideas is the modular relationship between: (I recently heard about ​Rob Hayes’s talk on “Atomic Strategy”​ – Kudos to him for giving that...

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