Corporate Branding and Business Rebranding - Distility®

Type is one of the most viewed elements of your brand. Good brands stick to clean, consistent font systems that allow their marketing copy to set a mood and deliver a message. When looking at your own brand, it’s important to pay attention to your font...

One of the first things you notice about a brand is its colour. Whether it’s leader red, conservative blue or friendly orange, colour makes a vital impression. Not only does it establish a mood, it makes a brand recognizable.
Your Colour Palette: What’s the Point?...

A great brand identity can really drive social media engagement. Sounds obvious, but a lot of companies overlook one critical piece of online infrastructure: the social media icon.
The Sad State of Social Media Icons
A social media icon is the small square image that acts as a brand’s profile picture. In a way, it’s sort of a face. It should require next to no interpretation, and it should be easy to recognize. Many small to mid-size companies don’t quite get this...

We’ve said it before, and we’ll say it again. A logo can be a waste of space. That’s because most brands benefit from a quality wordmark – not a logo.
Wordmark vs. Logo
A logo is a symbol that can stand in place of your brand name. The Nike swoosh, the Starbucks mermaid and the Pepsi globe: these are logos. A wordmark is something different. It’s a brand signature composed of the letters in your brand name, and it can...