CommandPost | Managed Social Media Solutions

In part one of this blog series, we outlined popular challenges and common myths regarding social media engagement1.
With part two, we’re aiming to help you understand not only why social media engagement matters, but also how to measure engagement in a way that is actually meaningful to your bottom line....

Audience engagement is one of the most important metrics a brand can use to evaluating the effectiveness of its branded social media channels, but it’s no secret that many companies struggle with building robust relations with their followers in digital...

Digital transformation is a journey that many companies undertake today in order to improve their performance and achieve business results. Results from the June 2014 McKinsey Global Survey1 revealed that “executives expect the largest share of their...

In his recent TEDx speech1, Professor Gerard Kane said, “The difference between high-mature and low-mature companies is the way they are using social data.” He then emphasized that highly mature companies see their social media as an opportunity to rethink...