Dimensional Research – Technology Market Research

Methodology matters. Last night I had one of those moments that reminded me again that a structured research interview is not just a conversation.
I was on the phone with an IT manager talking about a product he had used for about a year. His experiences were bad. He had harsh things to say about the product, the implementation, and the lack of business results. He had been  articulate and forceful...

When doing research, understanding if participants are really experts in their field is important. You have to know if their feedback is coming from a place of knowledge, one of assumption, or perhaps even ignorance.
This can be tricky. There is a type of person who is incredibly good at sounding knowledgeable. They can drop clever sound bites or smiling knowingly to give the impression of deep knowledge, even if they don’t have any....

I was asked the other day about how to choose a research firm for qualitative global research projects – interviews and focus groups.
NOTE:  We work exclusively with technology, so this advice may not translate to consumer products – what do you think? Do let us know in the comments....

On a big reading “catch up” over the long weekend, I read two blogs posts that caught my attention:
The first was Seth Godin’s Are you doing math or arithmetic? This blog post resonated because my degree is in mathematics. [Side comment:  The best way to horrify your math professor is to refer to basic arithmetic activities like addition or fractions...