Connecting Brands to a Chinese Audience | Digital Jungle

Market Research – Insights into the Daigou Trader
For Western companies, selling to China is a recognised challenge. Moreover, this year I coined the term, “Daigou-to-Consumer” (D2C) to help companies conceptualise a powerful channel known as ‘daigou’ [1] that can assist them in the marketing, promotion...

What you should know about KOLs in China
Word-of-mouth has always been one of the most valuable forms of marketing. We tend to be more receptive to recommendations from a person they trust, than to ads or other corporate messaging. The power of word-of-mouth is especially significant in China...

Getting Started with D2C (daigou-to-consumer); The SolarD Experience
Last week I wrote a Bellamy’s Case Study highlighting how this brand mismanaged the Daigou channel and ultimately failed to understand the power of D2C. On the back of that post, I had a number of brand owners ask about examples of ‘who is getting it...

The Bellamy Case Study; Failing to understand D2C (daigou-to-consumer)
When asked about examples of companies that failed to leverage the D2C (daigou-to-consumer) channel there is no better example than Bellamy’s, the Tasmanian family-run business.
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