Digital Convergence

Is this:
People who normally buy 1 book a month offline, when introduced to online, buy 12 books in 3 months, then stop buying for 9 months.
This happens because interactivity reduces friction. Reducing friction compresses the LifeCycle, resulting in the relative value of the customer being "exposed" more rapidly....

Here’s a neat little article from HBS Working Knowledge on what’s happening at the intersection of marketing and technology worlds.
Key points:
Within a few years, chief marketing officers will spend more on technology - digital marketing - than CIOs.

Somebody should give me an award or something…you know…what if I told you that I predicted the arrival of Amazon Locker a solid 2 years and 2 months before it was actually launched (last month). Huh!
May 20th 2010: Real-time Market Hypothesis by Yours Truly:...

Of late, I have wasted a lot of time reading fancy literature on Marketing attribution modeling - which btw has been a hot topic for quite some time.
Even these two very insightful write-ups (Crutchfiled: An Attribution Nightmare & Attribution: What Do We Really Know?) did not deter me from wasting my time. And then I saw MIB3 yesterday. Seriously. Did you see Griffin? The alien character who...