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UK marketers seeking to foster greater brand loyalty need to look beyond the narrative of customer affection, fidelity and offers to factor in trust, availability and even routine to keep shoppers coming back for more.
So says The Science of Loyalty report published by Intuit Mailchimp based on a survey of 4,000 consumers, including 1,000 from the UK and a similar number from US, Canada and Australia....

“Thanks to all of those who’ve supported and celebrated with us, for the stories you’ve shared, and the impact we’ve been able to make together.” An acceptance speech for a Nobel Peace Prize Winner, or perhaps an Academy Award, or a Grammy Award or even...

Another week, another pile of crap. Yep, over to the Central Office of Public Interest (COPI), a creative industry alliance, which is aiming to galvanise the Great British public as it strives to a permanent end to sewage dumping.
With figures from the Environment Agency showing sewage spills into England’s rivers and seas by water companies more than doubled last year, from 1.75 million hours in 2022 to 3.6 million hours of spills in 2023, this is quite literally a stinking issue...

The demise of cookies might have been a long time coming, but marketers are risking far more than targeting by keeping their heads stuck in the sand, with nearly all (98%) failing to use the full range of techniques to measure the true impact of their...