dday – Brands that Inspire Loyalty

Often clients ask us questions like, “What can we expect when we work with you?” and “What does it take to achieve our project goals?”
Each client is unique and every project we undertake has a particular set of challenges specific to that partnership. With that in mind, there are several characteristics that are crucial to a successful working relationship and meaningful outcomes....

“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” Simon Sinek
If you read our previous post, “What is “brand?” you know that brand is what your customers think, feel and experience when they hear your name, see your logo or interact with your people, products and services. It’s an emotional connection between a...

The word “brand” is commonly used but often misunderstood. The term has evolved over time and now means several different things depending on the context.
The dictionary definition of “brand” is a name given to a product or service from a specific source. Used in this sense, “brand” is similar to the current meaning of the word “trademark.”...

The branding world is full of jargon. This can sometimes create a language barrier between our clients and us. To remedy this we offer the following glossary of terms clients most often ask us to clarify.
Awareness Survey: a survey that measures an audience’s familiarity with a brand, often divided into promoted and spontaneous awareness...