D Custom

When your boss asksyou how social media is boosting the bottom line, do youknow what to say? You can rattle off statistics about tweets and clicksand likes, but you should also know what that means in terms of new customers,higher sales, and a more valuable...

The amazing speed of technological innovation is creating new winners and losers by disrupting well-established enterprises. And yet, most companies have made little to no progress in preparing for a digital future. According to Dell’s Digital Transformation...

When I read this article from Advertising Age about the future of artificial intelligence in the marketing world, two big takeaways stuck with me: First, progress in the realm of AI depends on the quality of the people programming the systems, not the...

On any given day, it’s my job to go through three or four personality changes.
From a 34-year-old Latin American mother of two to a C-suite exec looking to protect my wealth to a loving dog mom (OK, so this one doesn’t require much pretending), I’m constantly pinning down our clients’ audience personas and putting myself in their...