Digital Analytics - University of Utah

Do online security settings actually help your privacy – at what cost to you?
A person’s digital footprint is developed and grown exponentially as we turn to digital means for commerce, communication, entertainment.  Digital footprints as noted by Wikipediaare typically classified as active and passive. Active footprints are created...

Let’s say you are a marketing analyst and your director comes over to your desk and says, “We were just approved to increase our budget for online advertising campaigns.  I need to know, should we spend the majority of the budget on search ads or display...

Without well defined policies, organizations tend to treat all data as if it were of the highest sensitivity, which requires storage for old data and logs, extra layers of access control, and more work involved to micromanage it all.
A general rule in systems administration is to keep systems as simple and standardized as possible , but even though we know inefficiency adds to our costs and headaches, the status quo still seems easier for us to face than the prospect of changing...

Digital Analytics – What is the most important customer group?
For years, many e-commerce managers struggled to understand online users’ behavior, so they could turn their portals into more efficient sources of revenue. At first, most of the activities and promotions were designed and focused on engaging both existing...