AILEEN BENNETT - aileen bennett

Although I mention it briefly in the About Aileen section of this site, I realized I never share the radio show I host. So I’m putting that right today.
I love talking about business. I’m strangely fascinated by business models, marketing that works and all the little quirky things that successful business people learn along the way....

Little clever things don’t always make much impact within big brands. We all notice when the sign on the locally owned butchers makes us smile,  but multi national brands often seem to only rely on letsspendmillionsofdollarsandappealtoeveryone school...

There is a temptation for brands to try to forget their past – especially the things that didn’t work so well.
The irony today is that many products understand that they should tell stories, and often the stories are already there, in the things they don’t want to talk about. Audiences are still suckers (in a good way) for genuine, and as I’m (too) fond of saying...

Some pop-up shops aren’t about sales – they are often more to do with a clever way to promote the product.
It works – I just watched a video showing outdoor clothing (and now I’m writing about it). The “shop” was somehow attached the rock wall at Colorado’s Eldorado Canyon and was visited by climbers, who were given products from 37.5 Technology. I would...