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Content Strategies. It’s Time to Expect More ROI From Our Go-to-Market Plans! “Our best-performing campaigns are those where the...

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Contentstrategies.us news digest

  • 1 year

    (4:44 Summary Video) “Why B2B CMOs Are Often Unjustly Fired”

    (4:44 Summary Video) “Why B2B CMOs Are Often Unjustly Fired”
    In this 4:44 video, Mark Stouse, former CMO and now CEO of Proof Analytics, discusses the time lag problem in B2B marketing and its challenges for CMOs. He shares insights from a research project where the analysis revealed that 4 out of 5 firings were...

  • 1 year

    Part 6: Why Do B2B CMOs Fail So Quickly?

    Part 6: Why Do B2B CMOs Fail So Quickly?
    Mark Stouse is the former CMO of a large enterprise organization and the current CEO of Proof Analytics, a software analytics company. Mark discusses the importance of being a data-driven CMO and how most CMOs do it wrong. He emphasizes that data is...

  • 1 year

    (4:11 Video) The Importance of Thought Leadership in Sparking B2B Conversations

    (4:11 Video) The Importance of Thought Leadership in Sparking B2B Conversations
    In this 4:11 video with James Krouse, he offers valuable insights and challenging assumptions to engage in meaningful conversations as thought leaders who can shape the industry’s direction and drive business success....

  • 1 year

    How to Reframe the B2B Buyer Conversation for Success

    How to Reframe the B2B Buyer Conversation for Success
    James Krouse, CMO of Eastridge Staffing Solutions, emphasizes shifting B2B marketing from product focus to educating and supporting buyers. He demonstrates how his company has successfully challenged the narrative, emphasizing thought leadership, trust...

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