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If you’re keeping up with SEO these days, you already know that site speed plays a pivotal role in how your pages perform. It affects your SERP’s (Search Engine Results Page) positioning, bounce rate, and user retention. The days of waiting 4 seconds...

Creating a Google Search Console account is the first vital step in understanding your SEO efforts. It’s essentially the central hub for understanding what Google thinks about your website. In this article, we’ll cover how to set it up and maintain it...

As a father of triplets, I understand the costs of everyday living. Thanks to the internet, you don’t have to shell out tens of thousands of dollars to learn the same things that many colleges teach. This doesn’t mean that you shouldn’t strive for a...

Any good WordPress developer will tell you : always use a child theme. Sure you’ll get instances where you need to create a custom design from a starter theme such as Underscores, but even then – why not just create a child theme?
What exactly is a child theme?...