Customer Lifetime Value | The Complete Guide to CLV

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Customer lifetime value template

Customer equity is the total of all customer lifetime values of both current and future customers (please refer to this article for more information on how it is calculated).
This means that customer equity is a single measure of all future profits (on a discounted basis) that will be generated by the firm’s (or brand’s) customers....

Defining Customer Equity
Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each customer’s lifetime value and we total all of these values together to determine customer equity.
Customer equity, therefore, is the total expected profitability to be generated from a customer base over time.It is calculated using a compounding discount rate which allows us to consider the total expected profitability from our customer base in today...

You can download the free template here…customer equity template
Below is an information video – but also see What is Customer Equity? and Why it is a powerful marketing metric.