Click & Save - Your Digital Marketing Guide

2Hunger marketing is a marketing strategy pioneered by Apple Inc. This marketing strategy is specifically focused on the emotions of human beings . Hunger marketing is a psychological strategy that focuses on the desire of consumers, making them hungry...

2Market segmentation is the process of dividing a broad-based consumer or business market , and consists of sub-groups of consumers (known as segments ). In dividing or segmenting markets, they typically look for common interests, common interests, similar...

A marketing information system ( MkIS ) is a management information system (MIS) designed to support marketing decision making . Jobber (2007) defines it as “a system in which marketing data is formally gathered, stored, analyzed and distributed to managers...

Integrated marketing communications ( IMC ) is the use of marketing strategies to optimize the communication of a company’s brands. [1] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined...