Make Brands. Sell Products. with CELUM

You have created an almost perfect newsletter, the only thing missing is the picture for your header. No need to worry, because you already chose and edited the image 2 weeks ago. You navigate to your folder where you save all your newsletter material...

Assets such as photographs and videos are as integral to a good marketing strategy as the “like” button is to Facebook.
A picture is worth a thousand words, and it is impossible to imagine marketing without images. The Social Media trend is moving away from text-based postings this year towards powerful, emotionally-charged pictures and videos that are used particularly...

Digital Asset Management (DAM) and Content Management Systems (CMS) both deal with digital content, but the two systems were developed for entirely different purposes.
A CMS’s core function is to display and publish editorial content on websites. DAM is a central location where all kinds of files can be created, managed and used – a content hub....

“If we want things to stay as they are, things will have to change.”  – these words may have been written a good 100 years ago, but they are more apt than ever.
Companies are faced with far-reaching changes in their organizational structures: technological networking, global integration and the transition to platform economy require increased collaboration in all areas of business....