Chief Marketer

For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies.
As of this week, that model is being tested. OpenAI has begun experimenting with ads in ChatGPT, matching sponsored messages to the topics and prompts within a user’s conversation....

Advertising can be a Sisyphean task. Just when a problem is nearly solved, a new marketing platform, optimization method or three-letter acronym shows up and brings you back to square one.
The latest hill for advertisers to conquer is understanding generative engine optimization (GEO), which is the art and science behind how marketers influence the way their products show up in AI search engine responses....

Was football invented to sell food? That was the question at the center of Uber Eats’ activation at Super Bowl LX Experience at Moscone Center in San Francisco. The brand asked football fans to get to the bottom of the conspiracy, inviting them into...

Inside a sponsorship program built to ‘democratize’ fandom
Not all NBA fans can make it to a game, so AT&T is shooting its shot with a Dunk Bus mobile tour that brings the action directly to them. The program, which launched Jan. 30 in Miami and wraps in Chicago this April, is rolling into community plazas...