Caroline Gibson | London Freelance Creative Copywriter & Web Content W...

How do you feel about short snappy sentences in ad copy?
Do you find them engaging? Or irritating?
And what do you think of these opening sentences?

21 year-old Charlotte Cunningham won a Yellow Pencil at this year’s D&AD New Blood Awards for her ‘24 Months’ answer to the giffgaff brief. Her challenge was to create a copy-led campaign that celebrated giffgaff’s story and what makes them unique...

A blogger writes to inform (web content) while a copywriter writes to persuade (press ads, posters, TV and radio ads and websites too). To put it bluntly: a blogger bares their soul; a copywriter sells their soul.
Essentially, blogging and copywriting are about words and ideas? Right. And about making a topic interesting to read? Right? So if you can write articulately, you can be both? Wrong....

Project delays. We’ve all been there.
You get a copywriting enquiry. The project sounds brilliant, fantastic, right up your street. You invest time discussing things with the client, mulling over the estimate, putting together a proposal, agreeing the brief and timings, pulling together...