CaptureCode | Mobile Marketing Solutions

ROI of 538%
It is no secret that the world is moving on a fast track towards the digital world. As the generation of newspapers, books, and radios nears an end, a new generation of smartphones and the internet is rapidly taking over. Today, consumers have access...

In our previous blog we discussed how companies can build up their brands through discounts and/or targeted promotions and in that we heavily emphasized the concept of strategic promotions. We provided you with some ways in which CaptureCode can help...

The word brand is traditionally defined as “an identifying mark burned on livestock or (especially formerly) criminals or slaves with a branding iron.” While a rather coarse definition, the key to any company building a brand lies in the first three...

The trick is to use them in such a way that it boosts customer engagement, but does not turn the user off. Here are a few tips on how to use push notifications to boost mobile engagement.
Set a baseline and prepare key metrics
If you send too many push notifications, there is a risk that the customer might get put off and will start ignoring your messages. If you send too few, you are missing out on a great opportunity to engage your customers. To optimize the process, map...