Home - Alan Mitchell | Search Marketing Techniques | PPC Blog

Your Google AdWords campaigns are performing OK, right? You’ve researched thousands of long-tail keywords. Created thousands of ad groups. And crafted thousands of ad messages to closely match your keywords.
You’re receiving clicks, and they’re helping to generate enquiries, bookings, and sales. Revenue is coming in, and you’re pretty sure AdWords has played a part. Business is OK, so time to move on, right?...

Businesses and marketing managers who advertise on Google AdWords: forget pay per click health checks, forget PPC audits, forget campaign performance reviews. The quality of your Google AdWords strategy is apparent from just two simple numbers – 1) impression...

Remarketing is powerful. It can help your business re-connect with audiences who are already engaged and aware of your product and services. It can show relevant, helpful, and timely ad messages to encourage potential customers and clients to progress...

Google AdWords advertisers – have you ever wanted to get back in front of potential customers who visited your website, left your website, and then later searched Google for phrases relevant to your products and services?
Thanks to RLSA (Remarketing Lists for Search Ads), now you can. Despite its overly-complex name, RLSA is actually very simple, and almost identical to the Google AdWords campaigns we’re all used to. The only difference – you’re simply adding an audience...