Brand ManageCamp Marketing Conference & University

Traditionally, in many countries, when a monarch passes away and a new one ascends to the throne, the proclamation made is “The King is dead, long live the King!” This proclamation can be traced back as far as France in 1422. It almost seems like the...

[This is a guest post from Brand ManageCamp 2018 speaker Andrew Davis]
Today you’re going to learn how to capture your audience’s attention in a noisy online world.
It’s actually based on a very simple principle I used for a decade writing for television networks like NBC, CNN, MTV, and CBS. And it is the very same concept that’s helped build some of the world’s most successful online content platforms....

[This is a guest post from Brand ManageCamp 2018 speaker Soren Kaplan – originally published at https://upboard.io/innovation-brainstorming-template-tool-customer-pain-points/]
Most brainstorming sessions fall far short of breakthrough innovation. PAINstorming uses pain points and insights to start the innovation process with what really matters to customers – so you get better ideas to fuel innovation....

The concept of the O-O-D-A Loop (pronounced like Good-a, but without the G) was created by Colonel John Boyd of the United States Air Force. Colonel Boyd flew during the Korean War, wrote tactics for the USAF Weapons School, and later served in the Pentagon...