BrandMailers – Digital Direct Mail delivered right to consumer or busi...

What does 2014 hold for the versatile channel of Email Marketing? A recent Forbes article states that 57 percent of marketers plan to increase the number of emails they send out in 2014 with 49 percent of respondents planning to send over a half a million...

We come across many clients who have an email list, but have no set strategy for what is being mailed when or by whom. Often times we manage those lists for our clients as a part of our services, and implement some basic strategies that make for a much...

If you are reading this post you are probably like many of our clients who wonder aloud “Am I sending (enough/too much) email?” Email frequency is a topic that is much debated simply because there is no answer that suits every business. Optimizing frequency...

The fact that you may not be familiar with the term Black Hat Marketing does not mean you are not guilty of it. The term Black Hat is believed to originate from Western movies where you could always tell the bad guy by his black hat. Black Hat marketing...