Bouty. Help Smart Marketers to become Smarter! Laurent Bouty - Speaker, Academic Director, Consultant.
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Help Smart Marketers to become Smarter! Laurent Bouty - Speaker, Academic Director, Consultant
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PDF with the canvas can be downloaded for free.
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Marketing Failure Case: Colgate Kitchen Entrees
Colgate launched Kitchen Entrees, a line of frozen food products, in the US in 1982, hoping to capture the growing market for ready-to-eat meals. It also hoped that customers, after enjoying its froze...
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| Web host: | Amazon Technologies Inc. |
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| Updated: | September 21, 2021 |
| Expires: | September 08, 2031 |
| Created: | September 08, 2008 |
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