Trakio blog – Data, Analytics & SaaS Growth

Pricing in B2B SaaS is something I’ve talked about before – specifically how we discovered that Freemium in SaaS can be deadly for an early stage startup searching for product-market fit.
Luckily (for Trakio!), I’ve evolved as a CEO and data analyst. Gone are those early days of jumping out of the gates with ‘gut instinct’ decisions on what seems “about right based on what others are doing!”....

One of the biggest changes we’ve had to work on at Trakio is moving all of our marketing, sales and onboarding from high-touch (and expensive) processes into a low-touch (therefor cheaper) automated processes.
It’s difficult to manually onboard every customer when you’re selling a product at $10 /user /month!...

Big breath, and hit submit. Campaigns go live, the company card is pre-billed for the week’s budget, and almost immediately, we’re paying $6 per click. Giddy about the flood of orders we’re about to take for Metrix, I jump into Slack to tell my startup...

This is not the Definitive, Ultimate or Exhaustive guide to customer journey mapping. It’s the Backpacker’s Guide. Because today I want you to pack light and leave here with just the bare essentials for the adventure ahead.
Mapping the full customer experience is an exercise I’ve had to redo many times at Trakio. It’s a visual process that’s usually included as part of a customer analytics strategy. But it can quickly become overly complex and capable of stalling even the...