The Team W, Inc. – Behavioral Science, Brain Science, And Design, By S...

Research shows that people tend to make big life decisions at the first of the year, which gives us New Year Resolutions. This is the right time for changes both large and small. (FYI,  If you are in a “9” year i.e., 19, 29, 39 and so on, research shows...

For this episode of the Human Tech podcast, Susan Weinschenk goes solo at the microphone to talk about user research:
What it is
Why you can’t skip it

Many UX, Design, and Marketing professionals create and/or use personas. Personas have become so common that some would say that they are over-used.
Should we let go of personas? Should we stop using them?
One of the reasons that personas may be looked down on these days in some design circles is because people are making mistakes in how they create or use them. Below I’ve outlined some of the common mistakes I see around personas when I’m called in for...

The Team W is compiling a list of some of the best User Experience, Human/Tech, Design, and Behavioral Science conferences coming up in 2019. If you have a favorite conference (or if you put on a conference) that you would like to be considered for the...