Strategic Communications - Practical strategies for better communicati...

Whatever happened to…
Over the past decade, we’ve seen a number of iconic brands simply disappear without a great deal of fanfare. On the other hand, we’ve seen the meteoric rise of new players that quickly captured the hearts, minds—and wallets—of consumers. But will they...

I tend to be passionate about some odd things (I can tell by the way people look at me sometimes…) One of the things I’ve been passionate about for a number of years is effective branding. It’s an issue that I find that many people—even very smart business...

Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. These were the early days of internet and social media adoption and it was, at least initially, wildly uncharted...

GenAI is neither 100% hero or 100% foe; it can be both, or neither. If you’re creating content and you’re not using GenAI in your work, you really should be. While it’s certainly a disruptive force and is both feared and reviled by some in the field...