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Over the last few years, TikTok has risen to the top of app stores around the world and has become a new mainstay for innovative advertisers who want to reach a young and engaged audience, challenging Meta and Google for advertisers marketing budgets...

As a social media phenomenon that blew up during the pandemic, TikTok now has more than 1 billion active users worldwide. Since 2016, the video-sharing platform has taken social media by storm and rapidly expanded into over 150 markets.
As TikTok gains momentum to a wider range of demographics outside the Gen Z circles, the platform is also beginning to build its own advertising platform for brands. However, despite its unprecedented growth, TikTok advertising remains a mystery for...

There’s no doubt about it. TikTok has taken the world by storm. As one of the world’s fastest-growing apps to reach one billion users, TikTok is now becoming one of the notable social media platforms that brands can advertise on.
Due to its unprecedented popularity, brands that have been early adopters on the platform have had tremendous opportunities to establish a presence on TikTok and make their mark....

At this point, brands have already realized that the power of TikTok could not be underestimated.
Over the past few years, TikTok has made a profound impact in the modern world. As a result, brands all over the globe are trying to get on board the bandwagon and use the platform for TikTok advertising....