Rank a Brand Blog

Tea is, after water, world’s most popular beverage. And, if you brew it without heating too much water, tea is also a very sustainable beverage. Or at least, it can be.
After all, tea leaves also need to be responsibly sourced from farmers, sustainable agricultural practices have to be employed, and packaging needs to be environmentally friendly, too. For consumers this is not always easy to determine, but that is of...

Mobile phone, digital TV and Internet subscriptions—you might think that for such services, which are digital after all, sustainability is not a main concern.
But it is. By 2025, the Telecom sector is expected to use a whopping 10% of global power consumption, so climate change is a key issue. Yet Telecom companies also use ample high-tech electronics and thousands of kilometres of cables and wires which,...

Did you know that coffee was the first product for which a Fairtrade certification was introduced, now three decennia ago? To examine if the coffee sector as a whole—and certain brands in particular—are indeed a frontrunner in sustainability, we have...

Here’s an experiment: 54 master students from the Rotterdam School of Management, specializing in business and sustainability, do brand research for Rank a Brand and investigate its methodology and operations for a few weeks. Then they present their...