Ptero Conversion Path Blog

Blog Ptero Hq. The Ptero Conversion Path blog provides tips, templates and tools to help you improve your ability to convert and retain users..

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Blog.pterohq.com news digest

  • 7 years

    4 Simple Steps to Avoid the Behavior Analytics Query Quagmire

    When analyzing how (and why) your users achieve successful onboarding, engagement, retention and conversion it's easy to get lost in the query quagmire, "How many users who do X also do Y and convert? Hmmm. How many do Y before Z and then convert? Ok...

  • 7 years

    Simply use the Kano Model

    Feature requests can exhaust product managers. Ideas come from all angles - sales, CEOs, customers, marketing. I'm certainly guilty of overdoing my morning coffee and wanting to play product manager from time to time.

  • 8 years

    Fox vs. Hedgehog: HOW Growth and Product Teams Should Think

    Philip Tetlock published an intriguing book, "Superforecasting: The Art and Science of Predictions". Growth teams and product owners, it's time to figure out whether you're a fox or a hedgehog (say fox, say fox!).

  • 8 years

    Visualize your conversion path [template]

    When I dig into the behavior of users I often find I'm swimming in events. Which are predictive of conversion to paid? In what order are they triggered? What's the function of each event? I have yet to find a tool that can pull of all these insights...

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