The Blockthrough Blog

Last month, our CEO & Co-Founder Martin Krátký-Katz shared his thoughts on Google’s recent announcement regarding Chrome’s new anti-adblocking initiatives.
You can read the articles as published on VentureBeat and Media Post.
How Google’s Chrome plans will impact publishers, ad blockers, and the web...

When we think of adblockers, we have many preconceived notions about what it is, how it works, who the users are and how big of a deal it really is. It’s time to dispel some myths about adblocking and share some interesting facts that are sure to surprise...

Great article from techcrunch about how Facebook has manage to increase their ad revenue by leveraging their anti-adblock technology. We think this trend will continue across more publishers in the months and years to come.
Blocking ad blockers boosted Facebook’s desktop ad revenue 18%...

Ad blocking is gaining ground in the UK—by the end of next year more than a quarter of internet users in the UK will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in the UK.
Ad blocking refers to installing software on an internet-connected device specifically for the purpose of preventing the advertising content of a webpage or application from being served and viewed. Once seen as the preserve of the tech-savvy, early...