Customer Happiness Blog | All things about improving customer happines...

Customer journey mapping is the first and most important step in providing a great customer experience.
Customer experience is complicated and the list of its related buzzwords is a long one: “customer sentiment”, “customer success”, “customer satisfaction”, “customer engagement”, “customer retention”, and “customer loyalty” only scratches the surface...

Using the right questions in your surveys is essential if you want to get reliable data and honest opinions from your customers.
There is no use for your company in obtaining untrue answers; in fact, it could even be counterproductive.
For this reason, you should avoid some common types of questions: double-barreled questions, loaded questions, and, of course, leading questions....

A good customer experience builds customer loyalty and brand value, helping you reach a wider audience through word-of-mouth marketing and other marketing strategies. So, it doesn’t come as a surprise to see brands obsessing over creating a seamless...

So, you’ve just wrapped up an event and feel pretty good about how it all went down. You want to confirm the success, so you send out a survey to all the attendees. But here’s the catch: those survey questions slyly nudge people towards certain answers...