The Magic Bean Laboratory - Mat Morrison's data-driven social med...
Blog Magic Bean Lab. Mat Morrison blogs about social media marketing and data driven insights.
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The Magic Bean Laboratory - Mat Morrison's data-driven social media insights and opinion
Mat Morrison's data-driven social media insights and opinion
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Mat Morrison - The Magic Bean Laboratory
Mat offers advisory services and senior counsel to digital marketing agencies and marketing tech businesses. He brings the experience of almost two decades working in digital marketing; during which t...
Blog.magicbeanlab.com news digest
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8 years
How many people saw Land Rover Adventuregram on Instagram?
The Brooklyn Brothers recently released a frightfully clever campaign on Instagram as part of the launch of the new Land Rover Discovery. It takes the form of a Choose Your Own Adventure in which the player clicks tags on the photos to explore a rural...
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8 years
Median Impressions Per Tweet (and how to calculate them)
I’ve been hearing knowledgeable social media friends say that their relationship with Twitter is beginning to tail off; while they used to love the platform, they no longer feel they (or their clients) receive the value they used to. Part of this unease...
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9 years
The Thing About the Influencers
These are the slides and (highly idealised) script that went with them at my talk today at Digital Shoreditch. I've been doing an awful lot of thinking about "influencers" recently as part of a big project. It's been more than half a decade since I last...
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9 years
Testing the “One Image To Rule Them All” Guidelines
James Whatley recently shared a post by Garrett Heath, “One Image to Rule Them All.” The timing was particularly handy, as I’d begun to freak out about image dimensions on Twitter. Twitter helpfully gives us the ideal image aspect ratio for Twitter Cards...
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| Web host: | Rackspace Cloud Servers |
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| Updated: | October 28, 2023 |
| Expires: | October 29, 2024 |
| Created: | October 29, 2009 |
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