Marketing Blog - Captora Blog
Blog Captora. by Kevin Joyce | Jul 26, 2016 This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group....
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by Kevin Joyce | Jul 26, 2016 This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. Showing the revenue resulting from inbound media spend can be straightforw...
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Growth Marketing Q&A with ServiceRocket's Colleen Blake
We asked Colleen for her perspective on how new technologies are changing growth marketing roles.
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Why Marketing—Not Sales—Is the Best Sales Forecasting Engine
With the visibility and data available to marketers today, marketing departments are the ones able to forecast sales furthest into the future.
Blog.captora.com news digest
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7 years
Spring 2016 Product Release Highlights
Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple...
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7 years
Want to Close the Digital Marketing Skills Gap? Focus on the Right Tech, Not Tal...
Marketing technology’s promise has always been about efficiency: do more with better information, more tools at your fingertips, and the ability to reach specific audiences. Many of the most prominent marketing tech companies were born out of this revolution...
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7 years
Memories of Marketo Summit 2016
Once again, Marketo Summit was a smashing success! Our field team had a great time mingling with marketing rockstars from around the country, and living it up Las Vegas-style!
Highlights included a Summit Poker run with the teams from LeadMD, Captora, Everstring, Kapost, Vidyard, and LeanData. Participants had to collect cards from each booth to complete a “hand” and win a prize! Dinner with customers and partners at Delmonico... -
7 years
One Stellar Example of Paid Optimization Payoffs
Careful planning of when and what to focus on in Paid can significantly impact the success of every dollar spent. Identifying the KPIs (Click-through Conversion Rate, MQL rate) that you wish to see improve is the first step towards making it happen....
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| Updated: | January 17, 2023 |
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