Customer Service Analytics Blog

The business world is rife with sports metaphors, from dropping the ball to hitting the mark; goal posts, slam dunks and even a Hail Mary before the deadline. In business, every player takes up a position to meet quotas and advance the company toward...

These days, society is data-driven. Clients want the analytics to help make decisions in the future. This is where call tracking has proven to be valuable for marketing agencies.
Call tracking is not the same as a campaign specific number. It is a software system and platform that allows you to see calls much the same way you see leads on a web site — you see which page the person was on when he originated the call, you get to...

Recent text messaging statistics show people (including your customers) are texting for business purposes more than ever. Texting is a great channel for a business to inform its audience, offer promotions, answer questions, send reminders, and much more...

We are excited to release the new version of the NEXTms mobile application for iOS and Android devices.  This release is the culmination of a six-month development effort to completely re-build from the ground up our two-way, consumer-to-business text...