Mike Essex - Marketing Consultant and Trainer in Southampton and Hamps...

A marketing graduate recently asked me for some advice. He was overwhelmed by the number of marketing channels, software and strategies available and unsure where to focus. This is what I told him:
To focus your marketing, think about three doors:
There are open doors: The marketing activities your company already does. These are generally core activities that are the easiest to get approval for and somewhat understood by the business already....

For the past few months I’ve been working hard on a marketing bundle that represents exceptional value. It includes videos, guides and a detailed breakdown of the marketing tools that changed my life all for the low low price of absolutely free.
Scroll down to grab it!...

Last weekend I spent five hours building my first landing page from scratch. I’m not a very good coder and in the past I’ve always used a designer to help me out so it was a real baptism of fire.
Despite my many, many missteps I made it out of the end with the highest converting landing page I’ve ever worked on, including those with other designers (here’s the page)....

When I was back in agency land I’d hear the phrase “just ship it” mentioned all the time, in presentations, blog posts and conversations with other specialists. It felt like a battle cry, a valiant call to complete projects against all odds.
But now I see things differently....