BizMark | B2B Marketing and Communications

B2B solutions are more complex. Salesforces are often widely disbursed. And mergers and acquisitions make for major imbalances in individual product knowledge.
Lately, we’ve seen an uptick in clients asking us to craft eLearning they can use with their salespeople and partners in order to ensure that their training attendees have a common, solid baseline understanding of products and solutions before they set...

Six to 18 months or more is a long time to work a relationship. Fortunately, effective lead nurture can accelerate the sales cycle and help to close more deals. It’s particularly powerful for B2B companies with long sales cycles and complex solutions...

We’re excited to share that BizMark has been recognized by Chief Marketer as a 2015 B2B Top Shop.
According to the publisher:
B2B Top Shop highlights the best and brightest business-to-business marketing agencies, both big and small. B2B Top Shops is an essential resource for B2B brands and agencies seeking for experienced partners in their marketing efforts....

Last month, Marcia Chithelen and I spoke with Beth Negus, managing editor at Chief Marketer, on the topic of B2B content marketing. Given the importance of content marketing in the B2B space, I encourage you to read what we had to say here.
B2B marketers face longer sales cycles and more complex purchasing decisions, so content marketing can add value on many fronts—from repositioning and differentiating your company to lead gen and lead nurture....