BIG MEDIA – Media & Marketing Group

In recent years something that has become clear to me is thata number of major South African corporations have scrapped their five-yearplanning processes. And good for them, because these have been proven to betime and money-wasting exercises that are...

Our digital age has introducedso many wonderful platforms for ordinary people to congregate and communicate.I’m sure you’ll agree that it’s no overstatement to say that social media and online publishinghave fundamentally marketingcommunications.
One of the most striking consequences is that marketers havehad to re-evaluate their understanding of two-way conversation between brandand consumer....

A seismic shift in consumerbehaviour is seemingly being ignore by South African marketers who haven’t yetmade the shift to the ‘intention economy’. This phenomenon has emerged over thepast five years in mostdeveloped economies, but is only just catching...

Here’s a radical idea born outof my experience dealing with large organisations and their marketing teams:the accountants have a far greater appreciation for the value that marketingadds to their business than their marketing counterparts do.
Crazy, right? Let me tell youwhy I don’t think so....