Local Advertising and Marketing Insights, Analysis, Conferences

BIA CEO Addresses Television’s Share of the Local Advertising Marketplace for Key Ad Spending Verticals
CHANTILLY, Va. (September 21, 2023) – BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in advertising revenue, with $21.7 billion in over-the-air (OTA) revenue and $2.1 billion in digital television...

The adjustment in local advertising revenue is mainly due to a decrease in digital advertising plus a slow economic start to the year.
Chantilly, VA (June 28, 2023) – BIA Advisory Services has decreased its 2023 U.S. Local Advertising Forecast estimate to $161.7 billion, from its original estimate of $165.7 billion due to a mixed start in the economy this year and the tempered growth...

MAPro Breeze is a web application built on the foundation of MEDIA Access Pro™.
Chantilly, VA (June 21, 2023) – BIA Advisory Services’ MEDIA Access Pro™ (MAPro) has long-been the broadcast industry’s resource for thousands of fields of data on TV and radio groups and stations, including ownership, revenue, technical, contact and...

Nearly 2,000 U.S. Commercial and Non-Commercial AM And FM Radio Stations
Are Programmed with Spanish Formatting.
CHANTILLY, Va. (June 14, 2023) – BIA Advisory Services has published its inaugural Hispanic Radio Stations Directory, the first comprehensive guide to the large and growing list of radio stations in the U.S. serving the Hispanic population. The directory...