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While many website owners might want a flashy website which captivates its visitors, in the modern digital landscape, optimising a website for SEO can be just as important. For this reason, one of the most useful how-to guides for web design concerns...

One of the biggest decisions you will need to make about your new website, before you actually get to work building it, is which colour scheme to go for. When someone lands on your site, you want them to almost immediately understand who you are and...

Cookies are a key tool in online marketing tactics and are an important element you’ll need to accommodate when building and designing your company’s website. But what are cookies and why do you need them?
Cookies and retargeting
Cookies are closely tied to retargeting. Developers embed code into websites that then drop cookies onto visitors’ web browsers. When that visitor moves on to a different site, an ad from the original site is displayed. This is pretty much how retargeting...

More and more businesses are using blogs as a way to connect with their customers. Blogs give you the chance to talk about yourself, your unique approach and to show off your skills and experience to the customer while they’re still in the ‘checking...