Specialist SEO Consultancy for Publishers | Polemic Digital

I’ve been neglecting this blog for a few months, which has been entirely unintentional. With the COVID-19 pandemic, our lives have all drastically changed and priorities have shifted. Blogging couldn’t have been further from my mind.
But now things have settled into a new routine, and my creative itches have once again emerged. The problem was, I didn’t know what I should blog about....

[This article was originally published in August 2019 on Search News Central]
An XML sitemap is a file, in XML format, that lists URLs on your site that you want search engines like Google to crawl and index.
XML sitemaps have been a staple of good SEO practice for many years now. We know that sites should have valid XML sitemaps to help search engines crawl and index the right pages....

I’ve been delivering my technical SEO training course in person for several years now. It’s been a very rewarding experience, with full classrooms and great feedback from the participants.
Delivering these training courses in person has always felt like a competitive advantage. The interactive element of my training is part of the appeal. I encourage my students to ask any questions they want, either during the training, in the breaks...

When Google was launched back in 1998, they introduced a mechanism for ranking web pages that was radically different from how the established search engines at the time worked.
Up to then, most search engines relied exclusively on content and meta data to determine if a webpage was relevant for a given search. Such an approach was easily manipulated, and it resulted in pretty poor search results where the top ranked pages tended...